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Founded in 2021 by luxury shoe designer Professor Jimmy Choo OBE, JCA | London Fashion Academy was born from a vision to redefine fashion education. Having built a globally recognized brand, Professor Choo saw a gap in traditional fashion training. Students were graduating with strong creative skills but lacked the business acumen to build and sustain their own labels.
JCA was created to bridge this gap, providing an education that empowers designers to think not just as creatives but as entrepreneurs.
JCA is more than a fashion school—it’s an incubator for future brand leaders. Located in the heart of Mayfair, London, and the historic Boston Manor estate, the academy provides an immersive learning environment where students develop their design identity while mastering the commercial realities of the industry.
Studio-Led Learning: Our education model mirrors industry practice, with hands-on studio experience, live projects, and real-world briefs, ensuring students graduate with both creative and commercial expertise.
Entrepreneurial Mindset: From day one, students are encouraged to establish their own brands, build collections, and explore retail opportunities, preparing them to enter the industry with confidence.
Industry Mentorship & Business Acumen: Our students engage with leading fashion professionals, brand owners, and investors, gaining practical insights into launching and sustaining successful fashion businesses.
A Legacy of Excellence: Learn from the best. JCA carries the legacy of Professor Jimmy Choo OBE, whose success serves as inspiration for students to turn creativity into a thriving career.
An Intimate, Focused Learning Experience: Unlike larger institutions, JCA offers personalised mentorship and close industry connections, fostering each student’s unique vision and ambitions.
A New Era of Fashion Education: JCA is reshaping the future of fashion training, ensuring that graduates don’t just enter the industry but have the skills, network, and entrepreneurial mindset to lead it.
Keep up to date with everything JCA on our news feed.
In addition to our open days, student collections and end of year shows, JCA will be hosting a range of events to benefit schools, industry and the general public.
