Located in the academy’s Hanover Square campus in London’s West End, the new ground floor gallery is accompanied by JCA’s first move into e-commerce.
It’s a space for designers to display their garments and accessories with the physical gallery being supported by a new e-tail section of JCA’s website from this week, “allowing the public to buy and rent products from [the] academy’s learners for the very first time”.
It’s offering products from both the Undergraduate and Masters programmes and this gives the students a platform to enter the world of retail. The Gallery was “conceived as an immersive experience, with each young designer's works being presented exhibition style”.