Professor Jimmy Choo studied in London and founded his eponymous brand in 1986. There is no doubt that his personal connection to this city influences his work in the world of fashion. He recently collaborated with Stephen Smith to establish the JCA Fashion Academy to provide aspiring design students with all the tools they need to become innovative entrepreneurs. Since the city of London has a special place in their hearts, we invite you to discover his travel guide to this destination! Join us as we visit London following his preferences.

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