November 14, 2023

SHOWCASE FOR JCA LONDON FASHION ACADEMY MA COLLECTIONS

The pioneering fashion school and incubator founded by Professor Jimmy Choo OBE and CEO Stephen Smith, presented the final collections of its second cohort of MA students. SPHERE’s Lisa Barnard attended the innovative showcase and VIP reception, drawing guests from rock star Rod Stewart to fashion designer Malan Breton.

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Taking place across the three storeys of JVA’s impressive Grade 1 Georgian building in Hanover Square, the collections were presented as dynamic human installations, displaying the creativity and originality of each graduate entrepreneur. The reference as “entrepreneur” is deliberate, because JCA’s MA course encourages the development of commercial enterprises, with students establishing themselves as micro-SMEs or freelancers and are encouraged to develop a commercial enterprise from the outset.

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